Blog

You’ve probably seen them all over your Insta feed, or heard your friend with glowing skin swear by them. But what’s the deal? Why are these little pads of magic worth all the hype (and, let’s be honest, some of your hard-earned cash)?

Why Molecule 01 made it to the top of our fragrance charts of 2024, yet there's nothing to smell! If you're ready to feel like a walking enigma and have strangers in lifts swoon over you, Molecule 01 is your new secret weapon

DeoDoc, the Swedish brand founded by the fabulous duo Dr. Hedieh Asadi and her sister Hasti Asadi. One’s a doctor with a passion for women’s health, and the other’s a business powerhouse. Together, they decided it was time to demystify intimate health and, frankly, give our 'below the belt' areas the TLC they truly deserve.

Let’s set the scene: It’s Christmas, and you’re scrolling through every gift guide known to humankind, trying to find something for your impossibly hard-to-shop-for bestie. She’s stylish, knows her retinol from her peptides, and once gave you a 20-minute lecture on why fragrance layering is an art form. No pressure.

Ok, beauty lovers, let’s talk shopping carts. You know, that sacred space where impulse meets destiny—and where a cheeky “just one thing” turns into six. Well, we’ve been watching (in the least creepy way possible!), and a few products have been strutting into your carts like they own the place.

We invited Isadora to The Beautiful HQ to get the low-down on what goes on beyond the products and what makes Herlum tick. Here’s how it went…

It's time to ramp-up your glow and turn your radiance dial round to 'max'. Medik8 Daily Radiance Vitamin C is here to flick the switch and turn your complexion into a glow others can only aspire to achieve.

This cleansing game-changer features on all of our bathrooms shelves. Find out why, what it does and how it works right here.

Breakouts catch the best of us out from time-to-time, with rogue spots and/or areas of adult acne appearing from seemingly nowhere. Others are challenged with acne on a longer term. But fear not, as whichever camp you sit in we have a plan to help.